What is 'Guatemala No Se Detiene', who drives it and which sectors does it prioritize?

'Guatemala No Se Detiene' (GNSD, 'Guatemala Does Not Stop') is the national nearshoring strategy. It began as a proposal drawn up with McKinsey & Company and presented by the Giammattei government in October 2020, under the slogan 'Vamos por empleo, inversión y prosperidad'. It is a public-private alliance: MINECO/PRONACOM with FUNDESA, CACIF, AGEXPORT, Banguat and the Municipality of Guatemala, in execution since 2022; its promotion vehicle is the private agency Invest Guatemala. Method: 25 productive clusters identified, 11 prioritized for promotion programs; leading sectors: light manufacturing, call centers/BPO, pharmaceuticals and food, with technical training for young people. Pillars: investment attraction, competitiveness/business climate and legal certainty, infrastructure, human capital and tourism. McKinsey opened operations in Guatemala in the context of the plan.